As the name suggests, this is a printed Western Pret collection. From the beginning, I knew it had to be fun, colourful and unapologetically Papa Don’t Preach. I started by sketching florals, fruits, abstract shapes and playful elements — popsicles, candies, hearts, and anything that felt bold.

Somewhere in that process, I tried illustrating the motifs in a pixelated format, just to experiment and that changed everything. The pixel style instantly reminded me of old-school video games: nostalgic and full of character. That direction became the heart of the collection.

Ready? Set? Play. Welcome to the Papa universe.